Packaging research -
Most competitive South African brands on the shelves, most of which exploit 'pester power' and advertise directly to children:
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| Stikeez creature campaign, enormously successful at a well known South African supermarket. Not biscuit related but children loved them. Lovely idea for amorphous creatures with a dinosaur theme. |
I photographed these plastic dinosaur toys below. I like the childlike simplicity without the typical scales and historical context. I far prefer them to the photographs and drawings of traditional dinosaurs because they have the ability to evoke a friendly, approachable feeling necessary, I think, to appeal to younger consumers. The shapes are organic and non-threatening.
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| Typographic doodles and quick, loose sketches |
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| A dinosaur keyring, meets a biscuit! |
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| The sketched thumbnails above really helped me understand how to go about this.I found that the more organic, rounded and softer angles worked better to convey 'food' appeal also. |
Figuring out the colourways:
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| I sketched three package images and developed this one for Ginger Crunch biscuits. I felt it necessary to use ochre, orange an a mix of browns to convey the gingery taste of the biscuits. The text was hand drawn and purposefully placed in a curve to depict fun and add to the roundness of the image. The biscuit colour presented a problem, I wanted it to contrast more but no other colour seemed to be an option. Still, I think it works. |
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